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New Service Development: Creating Memorable Experiences New Service Development: Creating Memorable Experiences by James Fitzsimmons,Mona Fitzsimmons,James A. Fitzsimmons,Mona J. Fitzsimmons

New Service Development: Creating Memorable Experiences

by James Fitzsimmons,Mona Fitzsimmons,James A. Fitzsimmons,Mona J. Fitzsimmons


ISBN 13: 9780761917427

Format: Paperback (344 pages)
Publisher: SAGE Publications, Inc
Published: 21 Dec 1999

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